Q: How can the GetJar Free Games & Applications Channel increase data services adoption among my subscribers? :: Knowledge Base

Bill

Posts: 15
Joined: 2008 Dec 02

Q: How can the GetJar Free Games & Applications Channel increase data services adoption among my subscribers?

For most carriers, active data users are around 20% or less of subscribers. But it should be 80%.

This is the key: adoption of new platforms and formats is faster when a key element is given away for free (e.g. Internet Explorer, Adobe Acrobat, Macromedia Flash Player, Broadcast TV, OperaMini). Free applications in social networking, video, messaging, navigation, games, etc. will help achieve mass mobile data plan adoption. Your subscribers are more likely to adopt data services if they do not have to pay for applications, but instead have many free applications to test and use.

This is the most immediate benefit to launching the GetJar channel.

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Change history: 2008 Jul 15 [ Bill ] [Active]

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